How to design a 30-day content sprint that doubles organic leads for niche e-commerce stores
Content Strategy

How to design a 30-day content sprint that doubles organic leads for niche e-commerce stores

I run focused, tactical content sprints for niche e-commerce stores because I’ve seen them work again and again. When you compress planning, creation and promotion into a laser-focused 30-day...

Dec 25, 2025 • by Élodie Dupont
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Why your local business loses google my business visibility and the three fixes that restore it
SEO

Why your local business loses google my business visibility and the three fixes that restore it

I’ve seen it too many times: a local business that used to show up in Google...

Dec 20 Read more...
Using ga4 event tracking to map micro-conversions and boost inbound lead quality
Analytics

Using ga4 event tracking to map micro-conversions and boost inbound lead quality

Why I care about micro-conversions (and you should too)When I audit marketing...

Dec 15 Read more...
A step-by-step framework to convert blog traffic into recurring subscribers using content tripwires
Inbound Marketing

A step-by-step framework to convert blog traffic into recurring subscribers using content tripwires

I want to share a practical, repeatable framework I use to turn blog visitors...

Dec 07 Read more...
How to build topical authority with strategic SEO content planning
SEO

How to build topical authority with strategic SEO content planning

If you're like me and you've been navigating the ever-evolving world of SEO,...

Jun 13 Read more...
How to grow your e-commerce brand organically without paid ads using inbound strategy
Inbound Marketing

How to grow your e-commerce brand organically without paid ads using inbound strategy

If you're anything like me, you launched your e-commerce brand with big dreams,...

May 23 Read more...
The inbound marketing funnel: what most entrepreneurs get wrong (and how to fix it)
Inbound Marketing

The inbound marketing funnel: what most entrepreneurs get wrong (and how to fix it)

When I started diving deep into inbound marketing, my biggest “a-ha” moment...

May 19 Read more...

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