Analytics

Analytics

How to map buyer micro-moments with ga4 to increase high-intent leads from organic search

I often think of the buyer journey not as a straight line but as a series of tiny decisions—those “micro-moments” when someone reflexively...

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Analytics

Using ga4 event tracking to map micro-conversions and boost inbound lead quality

Why I care about micro-conversions (and you should too)When I audit marketing funnels, I rarely see visitors convert on their first visit. What I do...

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Analytics

What Google Analytics 4 really tells you about your visitors (and how to turn data into action)

If you've made the switch to Google Analytics 4 (GA4) like I have, you’ve probably realized that this new version isn’t just an update—it’s...

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Analytics

How to reduce bounce rates and improve user engagement through analytics

As someone who spends a significant amount of time diving into website data, I can tell you that understanding and improving user behavior starts...

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