Analytics

If you've made the switch to Google Analytics 4 (GA4) like I have, you’ve probably realized that this new version isn’t just an update—it’s an overhaul. As someone who lives and breathes digital strategies, I’ve spent hours navigating GA4 to understand what it truly reveals about my users, where they come from, how they behave, and more importantly—how to turn all this information into meaningful, revenue-driving decisions.Why GA4...

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As someone who spends a significant amount of time diving into website data, I can tell you that understanding and improving user behavior starts with recognizing the importance of bounce rates. If you’re not already tracking this crucial metric, you’re likely missing out on key opportunities to enhance your audience's experience—ultimately impacting conversions and revenue. Today, I want to unpack the actionable strategies to reduce...

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