Inbound Marketing

If you're anything like me, you launched your e-commerce brand with big dreams, great products, and a tight budget. I’ve been there. One of the most frequent questions I receive from entrepreneurs and small business owners is: “How can I grow my e-commerce brand organically if I don't have a budget for ads?” The answer lies in building a robust inbound marketing strategy. It’s not just possible—it's powerful. And today, I'm sharing...

Read more...

When I started diving deep into inbound marketing, my biggest “a-ha” moment came when I realized that most entrepreneurs—me included at the time—completely misunderstood the purpose and structure of the inbound marketing funnel. We were treating it like a one-and-done system when in reality, it’s a dynamic process that requires continuous growth, testing, refinement, and empathy for the customer journey.If you’re an entrepreneur...

Read more...

If you’ve ever poured your heart into a marketing campaign, only to watch visitors abandon your landing page without taking action, I feel your frustration. Designing an inbound marketing campaign is one thing—but creating a landing page that actually converts? That’s a whole other challenge. Thankfully, HubSpot’s powerful suite of inbound marketing tools can help us build landing pages that not only attract the right visitors but also...

Read more...

We’ve all been there. You’ve poured your heart and soul into a blog post, landing page, or email campaign. You’ve done keyword research, optimized the meta tags, included internal links, and maybe even dabbled in a bit of storytelling. But despite all that effort… crickets. Your traffic may trickle in—maybe even surge—but conversions? Minimal. So what gives?Hi, I’m Élodie Dupont, and here on Inbound SEO, I’m obsessed with...

Read more...

In the fast-paced world of digital marketing, leveraging the power of AI tools can transform how we approach inbound marketing and content creation. As someone deeply passionate about growth strategies, I’ve witnessed firsthand how artificial intelligence is revolutionizing our industry. Today, let me share with you some of the most effective ways to use AI tools to streamline your inbound marketing efforts and elevate your content production...

Read more...

Inbound marketing has been a game-changer for countless businesses, but if you’re in the e-commerce space, its potential to boost sustainable growth is truly remarkable. As someone who’s had hands-on experience in both inbound strategies and e-commerce, I’ve seen firsthand how transformative this approach can be. Today, I’m going to share the secrets to leveraging inbound marketing to drive sustainable growth for your online...

Read more...

Pivoting in business can feel like an intimidating word. It often carries a sense of uncertainty—throwing out the plans you’ve carefully laid out and diving into unchartered waters. But let me tell you, when it comes to inbound marketing, knowing when and how to pivot can mark the difference between stagnation and exponential growth. From my experience working with countless brands and businesses, adjusting your strategy isn’t just...

Read more...

Have you ever wondered how to turn your social media followers into paying customers? It’s a question I get all the time, and honestly, it comes down to leveraging inbound marketing principles to create meaningful connections. Social media is more than just a platform for sharing updates or memes; it’s a goldmine of potential buyers. But to unlock this potential, you need strategy, intentionality, and a customer-focused approach.Let’s dive...

Read more...

Nurturing leads is one of the most critical components of a successful inbound marketing strategy. It’s not enough to generate leads; you need to guide them thoughtfully through your sales funnel and provide the right information at the right time to foster trust and conversions. Today, I want to share a step-by-step guide to setting up an effective lead nurturing workflow that you can implement to maximize your results. Every strategy I...

Read more...

Email marketing often feels like the silent powerhouse of inbound marketing. While it might not get the flashy headlines or the viral buzz that social media campaigns do, it’s no exaggeration to say that an effective email marketing strategy can be the backbone of your inbound approach. Why? Because it speaks to the very core of what we, as inbound marketers, aim to achieve: building lasting connections and nurturing relationships.As someone...

Read more...