What Google’s search generative experience means for your SEO strategy

We’ve all been there. You’ve poured your heart and soul into a blog post, landing page, or email campaign. You’ve done keyword research, optimized the meta tags, included internal links, and maybe even dabbled in a bit of storytelling. But despite all that effort… crickets. Your traffic may trickle in—maybe even surge—but conversions? Minimal. So what gives?Hi, I’m Élodie Dupont, and here on Inbound SEO, I’m obsessed with...

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The digital landscape is ever-changing, and as marketers, we must constantly adapt to new consumer behaviors, mindset shifts, and search engine algorithms. One of the most exciting trends shaping search behavior and user engagement today is the concept of micro-moments. If you’ve never heard of micro-moments or are unsure of how to leverage them for SEO and user experience, you’re in the right place. Let me walk you through why these...

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If you’ve been exploring effective SEO strategies lately, you’ve probably come across the concept of content clusters—a buzzword among digital marketers and SEO enthusiasts alike. But what exactly are content clusters? Are they just a passing trend, or do they have the scientific backing to justify their recent rise in popularity?I’m here to tell you that content clusters are not just a trend. They are a scientifically sound, powerful...

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When it comes to thriving in niche markets, understanding and leveraging the power of keywords is an absolute game-changer. As someone who’s spent years navigating the complex (yet rewarding) world of SEO, I’ve learned that identifying high-converting keywords can make the difference between a website that ranks and one that drives real, meaningful results. Today, I want to share how you can uncover these golden keywords to transform your...

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In the fast-paced world of digital marketing, leveraging the power of AI tools can transform how we approach inbound marketing and content creation. As someone deeply passionate about growth strategies, I’ve witnessed firsthand how artificial intelligence is revolutionizing our industry. Today, let me share with you some of the most effective ways to use AI tools to streamline your inbound marketing efforts and elevate your content production...

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When it comes to creating content that truly resonates, you're likely torn between two conflicting goals: ranking well on search engines and staying authentic to your brand voice. Trust me, I’ve been there. It's easy to fall into the trap of packing your content with keywords, only to end up with a robotic, unrelatable piece that fails to connect with your audience. But fear not—I've learned that the two aren’t mutually exclusive. You can...

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Consumer behavior is like a living organism—constantly evolving, shaped by emerging technologies, economic forces, and cultural shifts. As a content strategist, one of my biggest priorities is ensuring that the content I create remains not only relevant but also impactful in this ever-changing landscape. To do this, it’s essential to build a content strategy that can adapt to shifting consumer expectations while still driving measurable...

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When we think about improving search engine visibility, our minds often jump directly to technical SEO strategies—optimizing meta tags, building high-quality backlinks, and fine-tuning keyword strategies. While these are undeniably important components of search engine optimization, there’s one aspect that is often overlooked but equally powerful: brand storytelling.As someone who’s been deeply immersed in the world of digital marketing...

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Inbound marketing has been a game-changer for countless businesses, but if you’re in the e-commerce space, its potential to boost sustainable growth is truly remarkable. As someone who’s had hands-on experience in both inbound strategies and e-commerce, I’ve seen firsthand how transformative this approach can be. Today, I’m going to share the secrets to leveraging inbound marketing to drive sustainable growth for your online...

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Pivoting in business can feel like an intimidating word. It often carries a sense of uncertainty—throwing out the plans you’ve carefully laid out and diving into unchartered waters. But let me tell you, when it comes to inbound marketing, knowing when and how to pivot can mark the difference between stagnation and exponential growth. From my experience working with countless brands and businesses, adjusting your strategy isn’t just...

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