Why your social media strategy needs to align with your inbound marketing goals

Crafting a winning social media strategy isn't just about racking up likes or boosting follower counts; it's a powerful driver that can serve to amplify your inbound marketing goals. Yet, far too often, I see businesses treating social media as a standalone entity, disconnected from their broader marketing objectives. This disjointed approach can dilute your efforts and hinder tangible results. So, let’s talk about why your social media...