Step-by-step playbook to recover product pages losing rankings and convert them into revenue drivers
SEO

Step-by-step playbook to recover product pages losing rankings and convert them into revenue drivers

I’ve helped e-commerce teams and founders bring product pages back from the brink. When a key product page drops in rankings, it feels like a slow leak: traffic dwindles, revenue dips, and...

Sep 15, 2026 • by Élodie Dupont
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Use ga4 predictive metrics to prioritize content updates that increase high-intent organic traffic
Analytics

Use ga4 predictive metrics to prioritize content updates that increase high-intent organic traffic

I often get asked how to make the most of Google Analytics 4 (GA4) beyond the...

Sep 10 Read more...
Practical guide: tableau Excel pour tournoi pétanque en 4 parties
Analytics

Practical guide: tableau Excel pour tournoi pétanque en 4 parties

I love organizing local tournaments, and over the years I’ve refined a...

Aug 29 Read more...
How to recover product pages losing organic traffic: a precise SEO triage and conversion-first rewrite checklist
SEO

How to recover product pages losing organic traffic: a precise SEO triage and conversion-first rewrite checklist

I want to walk you through a pragmatic, step-by-step approach I use when...

Aug 28 Read more...
How to cut customer acquisition cost by 40% using a content-led inbound funnel for niche ecommerce
Inbound Marketing

How to cut customer acquisition cost by 40% using a content-led inbound funnel for niche ecommerce

I’m going to share a practical playbook I used to reduce customer acquisition...

Aug 24 Read more...
How to map search intent with ga4 and search console to build a 90-day keyword-to-content conversion plan
SEO

How to map search intent with ga4 and search console to build a 90-day keyword-to-content conversion plan

I want to take you through a method I use every quarter to transform raw GA4...

Aug 20 Read more...
How to use HubSpot CRM and chatgpt to automate a lead qualification flow that doubles sales-ready leads
Inbound Marketing

How to use HubSpot CRM and chatgpt to automate a lead qualification flow that doubles sales-ready leads

I want to share a workflow I built that uses HubSpot CRM and ChatGPT to...

Aug 10 Read more...

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