I remember the first time I managed to secure an editorial backlink for a tiny niche ecommerce brand without spending a penny. It felt like discovering a secret door in a crowded city — suddenly...
I want to share a product-led content loop I built that uses Amazon reviews and...
I’ve helped e-commerce teams and founders bring product pages back from the...
I often get asked how to make the most of Google Analytics 4 (GA4) beyond the...
I love organizing local tournaments, and over the years I’ve refined a...
I want to walk you through a pragmatic, step-by-step approach I use when...
I’m going to share a practical playbook I used to reduce customer acquisition...
Why I care about micro-conversions (and you should too)When I audit marketing funnels, I rarely see visitors convert on their first visit. What I do...
→ Read more...
I want to share a practical, repeatable framework I use to turn blog visitors into recurring subscribers using content tripwires. This isn't...
→ Read more...
If you're like me and you've been navigating the ever-evolving world of SEO, you've probably heard the term topical authority thrown around a lot...
→ Read more...
If you're anything like me, you launched your e-commerce brand with big dreams, great products, and a tight budget. I’ve been there. One of the...
→ Read more...
When I started diving deep into inbound marketing, my biggest “a-ha” moment came when I realized that most entrepreneurs—me included at the...
→ Read more...
Hi there! I'm Élodie Dupont, and if you're anything like me, you're always hunting for smart ways to streamline your content creation process while...
→ Read more...
If you've made the switch to Google Analytics 4 (GA4) like I have, you’ve probably realized that this new version isn’t just an update—it’s...
→ Read more...
As an SEO strategist and founder of Inbound SEO, I'm always keeping a close eye on how Google's algorithm and search experience evolve. So when...
→ Read more...
If you’ve ever poured your heart into a marketing campaign, only to watch visitors abandon your landing page without taking action, I feel your...
→ Read more...
As a passionate inbound marketer and SEO strategist, one of the most common questions I get from clients and readers alike is: “How can I create...
→ Read more...